Jay and His Team

Are Making Real Estate Dreams a Reality

WELCOME

WELCOME

Thank you for stopping by to check out my website, the premier resource for all real estate information and services in Placer, Sacramento, and El Dorado Counties.
I hope you enjoy your visit... Explore, and learn more about real estate, and how I can help you. I'm proud to offer you everything you can need on my realty website. I have been sure to offer quick links for Roseville real estate listings, information for homebuyers of all types as well as sellers of all types, and more about Me, your professional Roseville Realtor.
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We aim to surpass expectations and demonstrate client care through expertise, commitment, and skills. Real Estate transforms lives. We deliver experiences worth reliving.

ABOUT JAY FRIEDMAN

ABOUT JAY FRIEDMAN

ABOUT JAY

FRIEDMAN

I am a California native, born in Southern California, but raised in Roseville, CA where I graduated from Oakmont High School. In 1995, I moved to Reno, NV to attend the University of Nevada and prior to graduation, in 1998, my wife and I got married. I graduated in 1999 having earned a BSBA with a focus on Logistics Management. After graduation, my wife and I moved to Southern California for work where I was the Sales Manager for a national media company named Source Interlink (“Primedia” back then). At Primedia, I was the Sales Manager for "Import Tuner" magazine, and a salesman for many different national automotive enthusiast publications.  In 2003, my wife and I decided it was time to improve our quality of life. We moved back to Roseville to be near our families, and to start our own family. My biggest passions, next to my family and friends, are working with my great clients, traveling, playing with cars, and just plain enjoying this great gift called Life!

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OUR RECENT BLOGS

I am a California native, born in Southern California, but raised in Roseville, CA where I graduated from Oakmont High School. In 1995, I moved to Reno, NV to attend the University of Nevada and prior to graduation, in 1998, my wife and I got married. I graduated in 1999 having earned a BSBA with a focus on Logistics Management. After graduation, my wife and I moved to Southern California for work where I was the Sales Manager for a national media company named Source Interlink (“Primedia” back then). At Primedia, I was the Sales Manager for "Import Tuner" magazine, and a salesman for many different national automotive enthusiast publications.  In 2003, my wife and I decided it was time to improve our quality of life. We moved back to Roseville to be near our families, and to start our own family. My biggest passions, next to my family and friends, are working with my great clients, traveling, playing with cars, and just plain enjoying this great gift called Life!

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December 6, 2025
Homebuyers are weighing their options right now, and they certainly have a lot on their minds. With everything going on in the job market, the economy, and more – there's a lot to think about these days. And maybe that’s making you wonder if it really makes sense to buy a home right now. But here’s what many recent buyers would tell you: even with all that, making a move is worth it . And this is why they’re thankful they went ahead and took the plunge already. Life doesn't wait for better market conditions. So, your decision shouldn't be about trying to time the market perfectly. It should be about moving when the time is right for you and what you need – and it’s different for everyone. The Real Reasons People Bought a Home According to the latest report from the National Association of Realtors (NAR), what’s really driving today’s moves is the desire for something better or something different . It’s a personal motivator or a change in what they need out of the home that pushed buyers to act this year ( see chart below ):
December 4, 2025
Want to know how to find the best deal possible in today’s housing market ? Here’s the secret. Focus on homes that have been sitting on the market for a while. Because when a listing lingers, sellers tend to get more realistic – and, more willing to negotiate. And that’s where the savviest buyers are finding homes other buyers overlook. The Opportunity: 1 in 5 Homes Has Had a Price Cut This Year According to Realtor.com , about 1 in every 5 listings (20.2%) have dropped their asking price at least once. And while so many things in today’s housing market vary by region, that number is consistent throughout the country. That tells you one thing... No matter where you live, there’s a chance to score a better deal. You just need to know where to look. And that’s where your agent comes in. The Tactic: Target Homes That Have Been Sitting the Longest Your agent can help you identify which homes have been on the market the longest. Those are the ones where you’re more likely to get a discount. That’s because the seller may be getting frustrated their house hasn’t sold yet, so they're more willing to play ball. And since a lot of buyers steer clear of homes that aren’t selling, you may be the only offer they get. So, you can lean in and push for a better deal. As Realtor.com explains: “Less competition means fewer bidding wars and more power to negotiate the extras that add up: closing cost credits, home warranties, even repair concessions . . . these concessions can end up knocking thousands of dollars off the price of a home .” And they’re not the only ones calling out the opportunity you have right now. Bankrate also says: “During the quieter fall and winter months, when fewer prospective buyers are shopping, home sellers may be more willing to lower their prices, or offer concessions, to attract those prospective buyers who are still looking. ” And the proof is in the data. The National Association of Realtors (NAR) shows a clear pattern: the longer a home stays on the market, the lower it tends to sell for compared to the original asking price .
November 28, 2025
Homebuyers are watching the economy closely, and for good reason. Buying a home is one of the biggest purchases most people ever make. And some recession talk in the media has made a lot of would-be buyers second guess their plans. In the latest LendingTree survey , almost 2 in 3 Americans said they think a recession is coming . And 74% of respondents say that's having an impact on their financial decisions. But here’s the good news: the experts aren’t nearly as concerned. Most Americans Expect a Recession, But Most Experts Don’t According to an October report from the Wall Street Journal (WSJ), only 1 in 3 experts surveyed say we may be headed for a recession sometime in the next 12 months ( see graph below ):
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TESTIMONIALS

I haven't sold or bought a home in over 35 years, I had no idea who to talk to about selling my home. Jay was recommended to me by Shelby Elias. Right away I saw that Jay was our man and he never did disappoint.  In fact he went far above and beyond what I was expecting and my expectations were high. I would recommend Jay and his team to anyone needing a realtor. Thank you Jay, you made a stressful time seem effortless.

- Steve L.

Jay is so knowledgeable and responsive!  He is personable and has a great team work with him. I would highly recommend Jay to guide me through another real estate transaction.

- Bryan L.

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Jay did an outstanding job with helping us buy and sell our home. In a tough sellers market, he was able to make our offer competitive and ultimately allow our family to be close together. He also went out of his way to coordinate a full remodel of our prior home, which was even located outside his service area! This was the main reason we were able to sell our home for 130k over asking price. Jay definitely goes above and beyond for his clients. One his best qualities is that he is extremely responsive and always picks up the phone or texts back.  We would absolutely recommend him for all your real estate needs!

- Roland P.

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OUR MOVING TRUCK

We’re excited to be a part of your exciting moving day and want to help you make your moving experience top-notch all the way through the moving process from "selling to moving" or "buying to moving “ were excited to be here to help you and appreciate the dedication to our business.

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