Jay and His Team

Are Making Real Estate Dreams a Reality

WELCOME

WELCOME

Thank you for stopping by to check out my website, the premier resource for all real estate information and services in Placer, Sacramento, and El Dorado Counties.
I hope you enjoy your visit... Explore, and learn more about real estate, and how I can help you. I'm proud to offer you everything you can need on my realty website. I have been sure to offer quick links for Roseville real estate listings, information for homebuyers of all types as well as sellers of all types, and more about Me, your professional Roseville Realtor.
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We aim to surpass expectations and demonstrate client care through expertise, commitment, and skills. Real Estate transforms lives. We deliver experiences worth reliving.

ABOUT JAY FRIEDMAN

ABOUT JAY FRIEDMAN

ABOUT JAY

FRIEDMAN

I am a California native, born in Southern California, but raised in Roseville, CA where I graduated from Oakmont High School. In 1995, I moved to Reno, NV to attend the University of Nevada and prior to graduation, in 1998, my wife and I got married. I graduated in 1999 having earned a BSBA with a focus on Logistics Management. After graduation, my wife and I moved to Southern California for work where I was the Sales Manager for a national media company named Source Interlink (“Primedia” back then). At Primedia, I was the Sales Manager for "Import Tuner" magazine, and a salesman for many different national automotive enthusiast publications.  In 2003, my wife and I decided it was time to improve our quality of life. We moved back to Roseville to be near our families, and to start our own family. My biggest passions, next to my family and friends, are working with my great clients, traveling, playing with cars, and just plain enjoying this great gift called Life!

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OUR RECENT BLOGS

I am a California native, born in Southern California, but raised in Roseville, CA where I graduated from Oakmont High School. In 1995, I moved to Reno, NV to attend the University of Nevada and prior to graduation, in 1998, my wife and I got married. I graduated in 1999 having earned a BSBA with a focus on Logistics Management. After graduation, my wife and I moved to Southern California for work where I was the Sales Manager for a national media company named Source Interlink (“Primedia” back then). At Primedia, I was the Sales Manager for "Import Tuner" magazine, and a salesman for many different national automotive enthusiast publications.  In 2003, my wife and I decided it was time to improve our quality of life. We moved back to Roseville to be near our families, and to start our own family. My biggest passions, next to my family and friends, are working with my great clients, traveling, playing with cars, and just plain enjoying this great gift called Life!

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February 18, 2026
At some point, a house that once felt perfect just… doesn’t anymore. Maybe you need more space. Maybe working from home turned your dining room into a permanent office. Maybe the layout just doesn’t match how you live now. If your current house is starting to feel like it’s holding you back instead of supporting your life, it’s natural to think about making a move . But that brings up the next big question: once you sell, where do you go ? For a growing number of buyers , the answer is something brand new. New Construction Is a More Popular Choice Lately According to the National Association of Realtors (NAR), more people are buying new homes than they have in years. The latest annual data available shows 16% of homes purchased were newly built. At first glance you may not see why that’s a big deal. But that’s actually the highest share of new home purchases in almost two decades. Why More Buyers Are Choosing a Brand-New Construction For many buyers, especially move-up buyers, new construction isn’t just about aesthetics. It’s about lifestyle, convenience, and peace of mind. 1. Everything Is Brand New You’re not inheriting someone else’s projects. No wondering how old the roof is. No budgeting for a new HVAC right after move-in. No big surprises when the previous owners patch job fails. For move-up buyers who’ve been dumping money into updating their current house, that’s a win. 2. You Can Customize Before Move In If you choose a home that's still under construction, you could have the chance to pick the flooring, counters, cabinets, hardware, lighting, and so much more. That level of personalization can be a draw for move-up buyers like you, because it allows you to hand pick the fit and finishes you've been wanting for so long. 3. A Home Designed for How People Live Today Most new construction homes are built to current building standards and buyer preferences, which means you could see built-in smart home features, better energy efficiency (which can lower utility bills), and even more modern floor plans and features. And if your layout just isn’t working for you anymore, you may find exactly what you need now in a new home. 4. Neighborhood Amenities New developments often include shared community spaces like walking trails, parks, playgrounds, or even pools and gyms. For families and active households, that’s a big bonus to have that just a few steps out of their front door. 5. Builder Incentives Not to mention, since there are more new homes on the market than the norm, builders are motivated to sell what they have. So, you may find they’re more willing to negotiate than you’d expect on things like price, upgrades, and more. Bottom Line I know, you may be reading this and wondering how come I am posting a blog about new construction when I’m a resale agent. The reality is I actually sell brand new homes as well as resale homes. Many of my clients would prefer to buy a new home for many different reasons as listed above. If you’re looking to make a move within Roseville, Rocklin, Sacramento, Folsom, or even El Dorado Hills or Granite Bay. There are some new home builders available that have some great options for many different price points. If your current house isn’t meeting your needs anymore, don’t assume your only choice is an existing home. New construction is becoming a real contender, especially for move-up buyers who want space, features, and a home that works for how they live now. Curious whether new construction might be a fit for you? Let’s chat. 
February 14, 2026
If you’re planning to buy a home this year, you may be focused on the spring market. And hoping that when spring does hit, you’ll see: Mortgage rates drop a little more. More homes hit the market. But here’s what most buyers don’t realize. Buying just a few weeks earlier could mean paying less, dealing with less stress, and feeling less rushed. Here are three reasons why accelerating your timeline over the next few weeks could actually be a better play. 1. Holding Out for Lower Rates May Not Pay Off A lot of buyers are hoping mortgage rates will fall even further. But that’s not the best strategy. Here’s why. Experts are pretty aligned on this: rates are expected to stay roughly where they are. Forecasts throughout the industry all point to the same thing: rates are projected to be in the low-6% range this year ( see graph below ) : 
February 12, 2026
There’s finally a little good news for anyone who’s been priced out or sitting on the sidelines. Buying a home is getting more affordable. Monthly payments have started to come down, and the squeeze buyers have been feeling for the past few years is slowly loosening. Now, that doesn’t mean everyone can suddenly afford a home, but with how tough the market’s been, the improvement we’re seeing matters. Affordability Is Finally Moving in the Right Direction One of the best ways to see this shift is by looking at how much of a household’s income it takes to buy a home. According to Zillow , housing is typically considered affordable when it takes 30% or less of your monthly income to cover your expenses. That includes your mortgage payment, taxes, insurance , and basic maintenance. For the past few years, the math was well above that threshold, and it made buying a home unachievable for many. But now, we’re slowly moving back toward a balance. Zillow research shows it’s taking less of a typical household’s income to buy a home than it did just a few years ago ( see graph below ): 
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TESTIMONIALS

I haven't sold or bought a home in over 35 years, I had no idea who to talk to about selling my home. Jay was recommended to me by Shelby Elias. Right away I saw that Jay was our man and he never did disappoint.  In fact he went far above and beyond what I was expecting and my expectations were high. I would recommend Jay and his team to anyone needing a realtor. Thank you Jay, you made a stressful time seem effortless.

- Steve L.

Jay is so knowledgeable and responsive!  He is personable and has a great team work with him. I would highly recommend Jay to guide me through another real estate transaction.

- Bryan L.

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Jay did an outstanding job with helping us buy and sell our home. In a tough sellers market, he was able to make our offer competitive and ultimately allow our family to be close together. He also went out of his way to coordinate a full remodel of our prior home, which was even located outside his service area! This was the main reason we were able to sell our home for 130k over asking price. Jay definitely goes above and beyond for his clients. One his best qualities is that he is extremely responsive and always picks up the phone or texts back.  We would absolutely recommend him for all your real estate needs!

- Roland P.

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