Jay and His Team

Are Making Real Estate Dreams a Reality

WELCOME

WELCOME

Thank you for stopping by to check out my website, the premier resource for all real estate information and services in Placer, Sacramento, and El Dorado Counties.
I hope you enjoy your visit... Explore, and learn more about real estate, and how I can help you. I'm proud to offer you everything you can need on my realty website. I have been sure to offer quick links for Roseville real estate listings, information for homebuyers of all types as well as sellers of all types, and more about Me, your professional Roseville Realtor.
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We aim to surpass expectations and demonstrate client care through expertise, commitment, and skills. Real Estate transforms lives. We deliver experiences worth reliving.

ABOUT JAY FRIEDMAN

ABOUT JAY FRIEDMAN

ABOUT JAY

FRIEDMAN

I am a California native, born in Southern California, but raised in Roseville, CA where I graduated from Oakmont High School. In 1995, I moved to Reno, NV to attend the University of Nevada and prior to graduation, in 1998, my wife and I got married. I graduated in 1999 having earned a BSBA with a focus on Logistics Management. After graduation, my wife and I moved to Southern California for work where I was the Sales Manager for a national media company named Source Interlink (“Primedia” back then). At Primedia, I was the Sales Manager for "Import Tuner" magazine, and a salesman for many different national automotive enthusiast publications.  In 2003, my wife and I decided it was time to improve our quality of life. We moved back to Roseville to be near our families, and to start our own family. My biggest passions, next to my family and friends, are working with my great clients, traveling, playing with cars, and just plain enjoying this great gift called Life!

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OUR RECENT BLOGS

I am a California native, born in Southern California, but raised in Roseville, CA where I graduated from Oakmont High School. In 1995, I moved to Reno, NV to attend the University of Nevada and prior to graduation, in 1998, my wife and I got married. I graduated in 1999 having earned a BSBA with a focus on Logistics Management. After graduation, my wife and I moved to Southern California for work where I was the Sales Manager for a national media company named Source Interlink (“Primedia” back then). At Primedia, I was the Sales Manager for "Import Tuner" magazine, and a salesman for many different national automotive enthusiast publications.  In 2003, my wife and I decided it was time to improve our quality of life. We moved back to Roseville to be near our families, and to start our own family. My biggest passions, next to my family and friends, are working with my great clients, traveling, playing with cars, and just plain enjoying this great gift called Life!

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October 31, 2026
When mortgage rates climb, buying a home can start to feel like trying to hit a moving target. Every jump in rates makes monthly payments bigger, and that pushes a lot of buyers to look for another way in. More and more of them are finding it in the adjustable-rate mortgage , or ARM. The ARM Option Here’s how an ARM differs from a more traditional mortgage. With a regular fixed-rate mortgage , your rate stays the same for your whole loan. But with an ARM , your rate is locked for the first few years, then it can move up or down based on market conditions . Some people don’t like that level of uncertainty – and that’s okay. But others are drawn to this option specifically because there’s usually a lower rate to start when you opt for an ARM. And in an affordability-strapped market, that’s going to gain popularity. Bankrate recently found that, in September, rates for ARM products were over a full percentage point lower than a regular fixed-rate loan. Depending on the ARM product, that can make a difference of $150-300 in the monthly payment on a median-priced home. And for some buyers, that’s enough to turn “not right now” into “let’s do this.” You can see it in the numbers. Data from the Mortgage Bankers Association (MBA) shows that, in October, roughly 1 in 10 people applying for a mortgage chose an ARM (see graph below): 
October 27, 2026
Here's something most homebuyers don't think about. When the housing market slows down , homeowners and builders don't always respond the same way. Think about it. If you're selling your house and aren't getting the offers you want, you could make the choice to take it off the market and stay put, and wait for things to improve. But builders ? They may be more motivated to stay the course. They've already invested money in building those houses. And every completed home that sits unsold means money tied up in a property, plus ongoing costs that can add up. That's why some builders may be more motivated to negotiate right now. And that could work in your favor. Fewer Buyers Are Making Moves. And Builders Are Feeling It. You’ve probably seen the headlines. According to the latest report from the National Association of Realtors (NAR), pending home sales – homes that have gone under contract but haven't closed yet – fell 7.3% in September and 11.3% compared to last year. Why? Higher mortgage rates are making it harder for buyers to make the numbers work. Now, that report tracks existing homes, not new construction. But we're seeing signs of the same slowdown on the builder side, too. According to the National Association of Home Builders (NAHB), builder confidence dropped to 29 in October , its lowest level since June 2012. Traffic from prospective buyers also dropped to its lowest level in more than a decade, excluding the start of the pandemic. 
October 24, 2026
What's the biggest payment you make every month? If you’re a renter , it's probably your rent. But did you know that you can pay your rent on time, every time, for years, and it may never show up in your credit history? It's pretty frustrating, especially if you'd like to buy a home someday and you’re trying to build your credit. The good thing is that’s changing right now. Here’s what you need to know and why it could open a door you thought was closed. The Problem for Would-Be Buyers You’re not the only one frustrated. According to Zillow, nearly a third of applicants (32.88%) get denied a mortgage due to insufficient credit history - not missed payments or too much debt. Just not enough credit history for a lender to say "yes." It’s the most common hurdle would-be buyers have. As Zillow explains: "Nearly one-third of mortgage applicants are denied a loan because of insufficient credit history , making it the most common reason for a denial .” 
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TESTIMONIALS

I haven't sold or bought a home in over 35 years, I had no idea who to talk to about selling my home. Jay was recommended to me by Shelby Elias. Right away I saw that Jay was our man and he never did disappoint.  In fact he went far above and beyond what I was expecting and my expectations were high. I would recommend Jay and his team to anyone needing a realtor. Thank you Jay, you made a stressful time seem effortless.

- Steve L.

Jay is so knowledgeable and responsive!  He is personable and has a great team work with him. I would highly recommend Jay to guide me through another real estate transaction.

- Bryan L.

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Jay did an outstanding job with helping us buy and sell our home. In a tough sellers market, he was able to make our offer competitive and ultimately allow our family to be close together. He also went out of his way to coordinate a full remodel of our prior home, which was even located outside his service area! This was the main reason we were able to sell our home for 130k over asking price. Jay definitely goes above and beyond for his clients. One his best qualities is that he is extremely responsive and always picks up the phone or texts back.  We would absolutely recommend him for all your real estate needs!

- Roland P.

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We’re excited to be a part of your exciting moving day and want to help you make your moving experience top-notch all the way through the moving process from "selling to moving" or "buying to moving “ were excited to be here to help you and appreciate the dedication to our business.

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